We are using Google in every day when we are in online. If you are not an expert techie then you may be searching for normal ways. According to the survey of IDC , knowledge seeker spends 15-30% of their day for Google searching. Above 50% of the case, they failed to get the desired results. Here is the post how to be expert in using Google.
How to search on Google
There are thousands of ways to search in Google. I have described here some important techniques of Google search. The very first thing of controlling Google search you have to know about the Google search operators.
Google Search Operators
|filetype:||seo planning filetype:doc||Restrict search results by file type extension||You can use it to find out the number of relevant topics available in google|
|site:||site:ontaheen.com||How many pages are indexed in google.|| Helps to analyze the competitors
Search Within a Domain
T-shirt Marketing site:ontaheen.com
|inurl:||inurl:seo||Search specific word within URL|
|allinurl:||inurl:what is seo||Search multiple words within URL||find the competitors and analyzing their URL structure|
|intext:||intext:leave a comment||finding the specific text in search result|
|allintext:||allintext:Vote for||Same as above||find the specific text or site eg. find sites for commenting or other activities it is important|
|allintitle:||allintitle: keyword||find the specific keyword in the title||Helps to find out the competitors by title|
|Intitle, AllinTitle, inurl, allinurl,intext, allintext have same functionalities. if you set all prefix it can be used for multiple text or words.|
|allinanchor:||allinanchor:optimization||Find the link of sites which anchor the word||Possible backlinking site Analyzing Competitors|
|daterange:||marketing plan daterange: 2454832-2455196||Restrict search results to pages indexed during the specified range (requires Julian dates)||Find out the latest post on your competitors or Topics|
|related:||related:bbc.com||Find out the related site of BBC||Helps to find the related sites with same topics or categories. it also helps to find the competitors|
|info:||info:ontaheen.com||find the information of Ontaheen home page||Find any page info. leg. cache version, similar page, pages link to the site|
|link:||link:http://www.abc.com/||Display pages that link to the specified page||Find the pages where your competitors are mentioned|
|Cache||cache:http://www.abc.com/ abc.html||Find the Cached Version of a particular page|
|define:||define:anaerobic||find the definition of anything|
Booliean and Symbolic search Operators
Besides this, Google has some search operators of symbol and Boolean algebra. These operators also play and important role for the perfect search result. The following list represents some Boolean and symbolic Google search operators
|Symbol||How to use it?|
|- (minus)|| Operators remove the pages or sites. Suppose you want to exclude the search result exclude Facebook.com.
Example: Teezily reviews –site:facebook.com It will return the result but exclude the site Facebook.com
|* (Astarisk)||You don’t know what to put here. example: * has died today Google will show every possible result. It is like fill in the blanks. Google will fill it with possible answers.|
|AND *case sensitive||google by default uses AND operators. No need to write put emphasis on it.|
|OR *case sensitive||This operator will show the option. Suppose you have searched for monkey OR Donkey. Google will show both of the results. example: "@gmail.com" OR "@yahoo.com" Search Engine google will show both results that contain phrase either first one or second one.|
|"" (Double Quotations)||Google will show results where the exact phrase contains. example: "Marketing Secrets"|
|.. (two periods)||It indicates the price range. Example: Laptop $200..$2000|
You can combine the different search operators. Suppose intitle:”search phrase”+ inurl:”keywords”. These are complex search by combining the different search operators.
Google Advance Search
Are afraid of memorizing this? Don’t be upset. If you think it will be trouble for you memorize it. You can use google advanced search option for searching anything.
There are thousands of search systems in google. Here I have described only some important search factors. Before starting to learn search engine optimization you should learn about search system of Search Engine. These will help you to control the search engine. Not only you should rely on google but also you should be aware of other major search Engines like bing, duck duck go etc
Do you think I have missed any important google search operators? Please let me know.