As you are reading this post, I am pretty sure you are going launch a new website or going to check the options are missing on your site. This article “site pre-launch checklist” will assist on your web journey.
I love WordPress. That’s the reason this pre-launch checklist of a site is based on WordPress. This list is my personal list. You can add or remove any points according to your demand.
Website Pre-launch Checklist
Security is the prime concern of your website. Your great website will be destroyed if the security level is low. So the very first thing of security is to secure your database. To make it secure
a)Database Name, User Name, and Password: These should be different from website name or brand name. Keep your password safe.
B)Database prefix: By default, WordPress sets database prefix as “Wp_.” I will recommend changing the database prefix
WordPress User Name
Most of the people do common mistake by using the common username “admin.” To break your security using login panel, one needs to meet two data. First one is the username, and the other is password.
Change the login Messages
If you put any username in WordPress login URL, it will show the message. Your username is wrong. If they put right username, then it shows password is incorrect. Sick minded people can easily find out the username by this message. To change the database user name, you can put the following code in functions.php file from the editor.
add_filter(‘login_errors’, create_function(‘$no_login_error’, ‘return “The Information doesn’t match”‘));
Check Browser Compatibility
Make sure that your website is compatible with different browser e.g. Google Chrome, Firefox, Internet Explorer etc.One can quickly check the browser compatibility through the following free tool.
Browser Compatibility Checker: browsershots.org
While checking browser compatibility, don’t forget to check your fonts, images, etc.
Cross Device Functionality
Your website must be functional in the different device like desktop, mobile, etc. People around the world visit your site through various devices, screen size. So before going for launching site cross-device functionality must be checked.
The following tools can ensure you whether your website is compatible with device or not
A great design impacts on peoples mind. You have plenty of great information but lack of great design will create negative impression on mind. Therefore, check and double check your site design
- Logo Position
- Color Combination
- Navigation menu
Don’t forget to ask your friends to judge your site.
Validation and Mark up
You must know, one of the ranking factors of Google is W3 Validation and schema markup. Google likes structure data. It helps to provide the rich snippet. W3C validation totally depends on the coding style.
Google structured data testing tools provide the information about your structure data. To use advanced markup for my website, I love JSON-LD Plugin.
In recent Google updates, AMP is now of the high ranking factors. So before launching your website, check whether it is AMP compatible or not.
Good Navigational Planning
Excellent navigational is system is part and parcel of a website. Think about a post. If you can reach the position within three clicks indicates you have a good navigational system. Otherwise, re-think about your navigational plan.
Images and Rich Medias are relevant for your site. But improper optimization can make the site slow. It is recommended to optimize your images for your website. I prefer two ways of optimization.
a) Manual Optimization: Open your picture in Photoshop. Resize it. Then save it for the web.
b) Using Plugin: There are many plugins to optimize photos. Among them, I like Wp Smush plugin.
Optimizing SpeedThe website is speed is more important than several other factors. The more speed, the more visitors. Test your site on Pingdom Tools, G Matrix, and Google Speed Checker. Try to make the highest score on Google speed checker. The Following factors you may consider to speed up your site.
- Leverage browser cache
- Compressed your site
- Enable Gzip
- Minify HTML, CSS and JS
The recommended plugins are
- Wp- Rocket Or Fastest Wp-Cache
Functionality TestCheck all the functionality of your website. There are contact forms, Social cards, different Call to action buttons, etc. Before launching your site, it needs to ensure whether these options are functional or not.
SEO ChecklistThe primary goal of launching a website is to get traffic. The first and primary concern of getting traffic is to optimize your site for search engine. Here is the SEO checklist
- Check robot text file
- Add analytics to trace
- Submit your website for Search Engine
- Submit sitemap
- Set preferred domain
- Set Targeting Country
- Add Social Cards for Rich Snippet
- Verify your identity
- Check Url Structure
- Content Structure
- Check Meta